Chain-Retail Management
Generally, chain means a commercial group sells a kind (or category) of product or provides a service in the same way, at the same price, with the same name in the many stores. These operating stores are called chain stores. Chain operation is not necessarily chain store, but chain store must be chain operation. The purpose of chain is to expand enterprise’s scale. Larger scale can bring more profit because of low cost operation, and this is why operators are attracted to join together. Standardised management and effective control is the key to combine several independent operation activities into an integral activity that operates orderly.

Key Application Value:
l Drive enterprise chain system's expansion
l Standardise retail business of enterprise
l Reasonable distribution of inventory
l Quick respond to customers
l Help enterprise quickly and accurately establish marking policies
l Reduce overall circulatin cost
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